He was born on May 10, 1960, and will be 65 years old in 2025. He became famous as a professional wrestler in Canada in the 1990s and early 2000s, especially in European wrestling promotions. He became a fan favorite over the years thanks to his powerful style in the ring and remembered personality. It is thought that Luc Poirier net worth will be around $5 million by 2025, thanks to his wrestling career, appearances, and other activities connected to it. Poirier used to enjoy being in the spotlight as a wrestler, but now he lives a more private life. He sometimes talks to fans and gives them inside information about the wrestling world.
Iselle Gauvin and he got married on August 14, 2010, and they have three kids together. The other person Poirier has a son with is named Benjamin. Even though he is famous for wrestling, he loves his family very much and sees them as his biggest success.
Social Profiles
Quick Bio
| Attribute | Details |
|---|---|
| Full Name | Luc Poirier |
| Date of Birth | January 9, 1962 |
| Place of Birth | Montreal, Quebec, Canada |
| Nationality | Canadian |
| Height | 1.96 m (6 ft 5 in) |
| Weight | 135 kg (298 lb) |
| Wrestling Ring Names | Luc Poirier, The Masked Marvel, The Mercenary, Rambo, Sniper |
| Wrestling Debut | 1982 |
| Retirement | December 4, 1999 |
| Notable Wrestling Promos | New Japan Pro-Wrestling (NJPW), Catch Wrestling Association (CWA), World Wrestling Federation (WWF) |
| Championships | 4-time CWA World Heavyweight Champion |
| Family | Married to Isabelle Gauvin, has three children, plus a son Benjamin from a previous relationship |
| Current Residence | Tarpon Springs, Florida |
| Post-Wrestling Career | Critical Care Registered Nurse |
Luc Poirier Net Worth in 2025
It is thought that Luc Poirier will have a net worth of about $5 million in 2025. His main source of wealth comes from his successful job as a professional wrestler, where he went by ring names like Rambo and Sniper and worked for major companies like New Japan Pro-Wrestling (NJPW), Catch Wrestling Association (CWA), and the World Wrestling Federation (WWF). Since he stopped boxing in 1999, Poirier has been working as a Critical Care Registered Nurse. He also runs his own businesses, which add to his considerable wealth. He is a well-known and wealthy person thanks to the money he makes from wrestling, events, and other related activities.
| Year | Estimated Net Worth (CAD) | Notes |
|---|---|---|
| 1990s | Early entrepreneurial phase | Started in real estate and business, initial investments |
| 2000s | Growing wealth | Expansion in real estate projects and multiple company shares |
| 2010s | Tens of millions to hundreds of millions | Developed multiple major real estate and business ventures |
| 2020 | Approx. 2.5 million – 5 million | Major real estate projects and diversified investments |
| 2025 | Estimated between 2.5 million – 5 million | Leading a diversified empire with stakes in 30+ companies including real estate, technology, renewables |
What Does Luc Poirier Do?
Luc Poirier is best known for being an important figure in real estate development. He bought and built on large pieces of land that have now become homes and businesses for thousands of people. He is the founder and head of the Poirier group, a forward-thinking company that invests in and develops real estate. The Poirier group has interests in over 30 different businesses, such as reforestation, retail, manufacturing, and even warehousing. His businesses support the idea that he became a fortune by using new ideas and investing in a lot of different things. People in the Canadian business world know him for his thought leadership and media presence.
How Did Luc Poirier Make His Money?
Many smart financial moves, real estate purchases, and starting his own businesses helped Poirier become very wealthy. In the beginning, he used property flips to pay for big projects like buying Ile Charron, which is close to Montreal. He also planned house developments while keeping up with big loan payments.
He has been very successful because he has skillfully developed land. For example, he has bought big areas to build subdivisions and residential-commercial projects worth billions of dollars. Land flips that make a lot of money, like turning a big industrial site into valuable residential lots, are important events that stress the importance of focusing on bottom-line profits and managing risk through diversification.
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Business Ventures and Income Sources
Business Ventures
Luc Poirier is the founder and president of the company Poirier. He also invests in and owns shares in about 30 other companies in fields like real estate, forestry, engineering, the environment, active and urban transportation, and more. His business focuses on investing in and developing real estate with a goal for high-impact projects like residential, commercial, and infrastructure growth.
A private tunnel connecting the South Shore to Montreal and a bridge design project between the south and north shores of Sorel-Tracy are some of the most important projects. Over 15,000 new homes and businesses are expected to be built on large areas of land. He is known for projects that have changed the way things are done in Quebec, like bringing Griffintown and other areas back to life.
Income Sources
Most of Luc Poirier’s money comes from his business and real estate deals. He makes a few million dollars a year from business income, dividends, and capital gains. He became head of Margaux REIT, a self-storage real estate investment trust, in 2025. This was his first move into the self-storage market, and he already had plans for new facilities in Quebec.
His huge wealth comes from a smart mix of investments, business ventures, and keeping a close eye on profitable chances in many areas. He has investments in a lot of different areas, such as technology, green energy, outdoor advertising, storage, retail, food service, and more.
Real State Ownership and Properties
Luc Poirier has a large real estate business and is known as one of the biggest land developers in Quebec. His business, Poirier, focuses on investing in and developing creative real estate projects with big effects, mostly in Quebec. He is in charge of a number of big projects, such as the award-winning Saint-Lambert-sur-le-Golf, Griffix (southwest Montreal), and Rubic (downtown Montreal) developments. The projects aim to construct more than 15,000 new homes and businesses worth more than $5 billion.
He bought a lot of interesting properties, including a former brick quarry on Montreal’s South Shore, which he is turning into a huge housing project called Acti-Cité with 3,200 units after a lot of work to fill in landfills. He also owns and is growing self-storage facilities in Quebec through Margaux REIT. He wants to build new storage facilities in Montreal and Beauharnois. He also bought the site of the old Montreal Children’s Hospital and other important pieces of land, which helped with big projects to improve cities.
His plan is to buy unused or controversial land, like the brick quarry and the island of Ile Charron, and turn it into profitable, large-scale residential and business real estate developments. He also uses new building methods and works on infrastructure projects like private tubes and bridges to make cities more connected and help them grow.
Personal Life of Luc Poirier
Personal Life
Luc Poirier was born in 1975 in Longueuil, Quebec, Canada. After his parents split up when he was very young, he lived with his mother in cheap housing as a child. He had a simple childhood but wanted to be an entrepreneur from a young age and learned most of what he knows on his own. He is married and has three kids. He spends a lot of time with them and tries to find a balance between his many business obligations and home life. Luc takes his job as a dad very seriously and doesn’t like to talk about his family.
Family and Siblings
Paul and Denise Poirier have a son named Luc Poirier. He has two brothers, whose names are Mario and Éric. He doesn’t like sharing personal information about his extended family, so not much is known about them.
Additional Personal Information
Luc Poirier is also known for giving a lot of money to good causes every year, mostly in the areas of health, education, and the environment. In Quebec, he has written two best-selling books where he shares his business and life skills. His home is in Candiac, Quebec, which is known for having nice areas. Even though Luc is well-known in business, he uses his story to motivate others by showing that anyone can be successful through hard work and drive.
Career Journey
- Born in 1975 in Longueuil, Quebec, Luc Poirier grew up in a humble home. In the 1990s, he started his own business.
- He started his business by buying and fixing up homes in Montreal. This was the start of a very successful career.
- In the 1990s and 2000s, he quickly grew into large-scale real estate development projects in Quebec, buying millions of square feet of land.
- He built a lot of big projects in real estate, like Saint-Lambert-sur-le-Golf, Griffix (southwest Montreal), and Rubic (downtown Montreal).
- Invested in about 30 companies in a wide range of business areas, including technology, healthcare, reforestation, the environment, urban transportation, and green energy.
- Designed innovative infrastructure projects like a private tunnel that connects the south shore of Montreal and a bridge that links the south and north sides of Sorel-Tracy.
- In 2025, he was named president of Margaux REIT, a company that specializes in self-storage facilities and has plans for more sites in Quebec.
- He has written two best-selling books that share business and life lessons, making him a thought leader in Quebec marketing.
- Keeps up their charitable work by giving millions of dollars every year to causes in education, health, and the environment.
- His main sources of income each year are selling properties, rental income, dividends, and cash gains from the different businesses he runs.
- People know Luc Poirier for building a business company from small beginnings. As of 2025, his net worth is thought to be between CAD 500 million and a billion dollars.
Is Luc Poirier a Billionaire?
In fact, Luc Poirier is proven to be a billionaire in 2025, making him one of only a few real estate moguls in Quebec and Canada. People look up to his rise from humble beginnings to billionaire status as an example of business vision and strength.
Physical Measurements
- Height: 5 feet 11 inches (180 cm) (approx.)
- Weight: 78 kg (172 lbs) (approx.)
- Chest: 42 inches (approx.)
- Waist: 34 inches (approx.)
- Biceps: 15 inches (approx.)
- Eye Color: Brown
- Hair Color: Dark Brown
- Body Type: Athletic
Struggles with Mental Health, Addiction & Homelessness
- Luc Poirier had a hard childhood because he grew up in simple, low-income homes because his parents split up when he was very young. This hard childhood caused mental and financial problems.
- Despite these problems, Poirier has not publicly talked about his own struggles with addiction or homelessness. This is in contrast to other businesses who have shared their stories.
- Luc has been open about having ADHD, which made it hard for him to focus in school when he was younger. However, this did not stop him from being very driven to succeed.
- His story is mostly about how he overcame problems by being strong, determined, and smart, with few specific references to his struggles with drugs or homelessness.
- Luc’s story shows how people with mental illnesses, like ADHD, were able to deal with their problems and turn them into strengths with the right attitude and help.
- He is also known for giving to charitable and social causes, showing that he wants to help others who are going through tough times like the ones he did.
Current Status
- Luc Poirier is a very famous businessman in Quebec and one of the biggest land developers in the area.
- He is in charge of a diverse empire worth CAD 500 million to 1 billion. It includes about 30 companies in real estate, technology, healthcare, green energy, and public transportation.
- He was named president of Margaux REIT in 2025 and was in charge of growing the self-storage market in Canada. There are plans for new sites to open in Quebec.
- He is working on big real estate projects like Saint-Lambert-sur-le-Golf, Griffix, and Rubic. These projects will add over 15,000 new homes and businesses.
- Besides business, he gives millions of dollars every year to health, education, and environmental causes.
- Luc continues to motivate people through his two best-selling books and public speaking engagements where he shares his business wisdom.
- He manages to keep his family and personal life private while having a public work life.
- His main home is in Candiac, Quebec, which shows how rich and stylish he is.
- Luc Poirier is still a big deal in Quebec’s business world, and he’s continuing to make more investments and have a bigger effect.
Public Perception & Media Coverage
- Many people in Quebec look up to Luc Poirier as an example of how to be successful in both work and home life. People often talk about how inspiring it is that he went from living in cheap housing as a child to becoming a successful businessman.
- The media often praises his forward-thinking approach to real estate development and his big plans to change whole areas, like Griffintown, as well as the redevelopment of large pieces of land that include Montreal Children’s Hospital.
- He is presented as an entrepreneur who learned on his own and has a lot of determination. He has built an empire in many areas.
- People admire Luc for his bravery, honesty, and drive to take on big projects that push the limits. He is a great example of how creativity and human commitment can be used in business.
- People know him from his best-selling autobiography, “VOIR GRAND; Leçons de vie, d’affaires et de liberté,” which inspires many people who want to start their own businesses.
- Luc also gives a lot of money to causes and foundations and gets involved with them, which makes him look even better in people’s eyes.
- People are even more interested in him now that the documentary series “Luc le milliardaire?” on Crave has shown his life story, business empire, and high-class lifestyle, including his famous collection of Ferraris.
- Some news outlets point out a difference between him and other Quebec businesspeople: he is known for living a fancy life, while a friend, François Lambert, is seen as living a simpler life.
- Overall, he is seen as a lively and important person in Quebec, and people admire him for sticking with his plans even when things got tough.
FAQs
What does Luc Poirier do?
He is a well-known businessman, investor, and real estate developer with many different hobbies.
How did Luc Poirier make his money?
Through smart investments in real estate, business endeavors, and land development projects.
Luc Poirier car collection worth?
It has over 40 high-end cars, mostly Ferraris, and is thought to be worth millions of dollars.
Conclusion
Luc Poirier’s amazing rise from poverty to becoming a rich businessman is a great example of how Canadians can be successful in business. His work in real estate investment and growth is still having an effect on Canadian cities and on young people who want to become entrepreneurs. His journey shows the importance of new ideas, staying strong, and having a long-term plan for making money and helping others.
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