Born in 1969, Jennifer Sey is an American entrepreneur, former elite gymnast, and business executive whose net worth in 2025 is estimated to be approximately $3.45 million. Most of Jennifer Sey net worth stems from her executive position as Brand President at Levi Strauss & Co,, where she simultaneously drew a salary and stock shares as well as from other professional engagements. Sey is a well-known corporate leader, and she has been in the public eye due to her advocacy and public commentary after leaving Levi’s in 2022. Sey remains a public figure, but she has chosen to pursue activism and writing instead of corporate employment.
Her net worth is a reflection of extensive Levi Strauss leadership as well as significant stock cashing due to well-timed sales. Daniel Kotzin, an ex-lawyer, is currently a stay-at-home dad married to Jennifer Sey, a public figure and activist. Sey and Kotzin have a son and a daughter together, and Sey has two older children from a previous marriage, giving her a total of four kids. The family resides in Denver, Colorado. Sey and Kotzin have a shared division of responsibilities wherein Kotzin mainly handles the younger children, household chores, and other domestic responsibilities, enabling Sey to concentrate on her career and activist undertakings.
Social Profiles
Quick Bio
| Aspect | Details |
|---|---|
| Full Name | Jennifer Anne Sey |
| Birth Year | 1969 |
| Profession | Business executive, author, former elite gymnast, CEO & Founder of XX-XY Athletics |
| Gymnastics Highlights | Seven-time member of the U.S. National Artistic Gymnastics team, 1986 U.S. Women’s All-Around National Champion |
| Education | Stanford University, double bachelor’s in political science and communication, class of 1992 |
| Career Highlights | Former Brand President and Chief Marketing Officer at Levi Strauss & Co. (1999–2022) |
| Recent Roles | Founder/CEO of XX-XY Athletics (2024–present), author, activist, public commentator |
| Publications | Chalked Up (gymnastics memoir), Levi’s Unbuttoned (2022, Levi’s career memoir) |
| Notable Media Work | Producer of Athlete A documentary on Larry Nassar scandal |
| Personal Life | Married to Daniel Kotzin, mother of four children, lives in Denver, Colorado |
| Net Worth Estimate | Around $3.45 million as of 2025 (including stock holdings and career earnings) |
| Key Advocacy Focus | Women’s sports protection, COVID-19 school re-opening activism, critical views on corporate politics |
Jennifer Sey Net Worth in 2025
Jennifer Sey’s estimated net worth as of 2025 sits around $3.45 million, mainly derived from her estimated shares and earnings from Levi Strauss & Co. where she worked as Brand President and holds stock shares. Her net worth figures from executive compensation, shares, and other professional endeavors. In recent years, she has engaged in stock trading related to Levi Strauss, significantly improving her financial position from company shares sales exceeding a million dollars in some years.
| Year/Period | Estimated Net Worth | Notes |
|---|---|---|
| 2021 | Approx. $130,000 – $146,000 | Owned approximately 7,149 shares of Levi Strauss & Co stock (value fluctuated over time) |
| 2022 | Over $1 million from stock sales | Sold 43,885 shares of Levi Strauss & Co stock, netting about $1,019,810 |
| Early 2025 | Around $3.45 million | Estimated total net worth including stocks and earnings |
| Mid 2025 | About $122,000 (stock value) | Owned approximately 5,972 shares of Levi Strauss & Co stock |
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Business Ventures and Income Sources
Business Ventures
- XX-XY Athletics (Founder & CEO): In 2024, I founded an athletic apparel firm which focuses on safeguarding women’s sports and offering quality athletic apparel. Promotions and social media worked wonders for the brand which crossed seven-figure revenue within the first eight months. XX-XY Athletics is recognized for its bold anti-trans participation in women’s sports advocacy which is controversial yet highly talked about. Sey uses media and promotional avenues to push the brand advocacy and its products.
Income Sources
- XX-XY Athletics Revenue: Sey’s primary earnings currently stem from XX-XY Athletics. The firm’s annual sales and business growth have immensely increased owing to the rapid social media sales success and brand visibility which makes a sizable contribution towards her royalties.
- Career Earnings from Levi Strauss & Co: Prior to founding XX-XY Athletics, Sey made considerable earnings and stock assets while serving as the Global Brand President and Chief Marketing Officer at Levi Strauss & Co. from 1999 till her resignation in 2022. The salary and stock transactions from this period add to her accumulated wealth.
- Public Speaking and Media Appearances: Sey’s visibility on opinion matters sports and social issues earn her media bookings and public speaking which add to her income.
- Authorship: Sey is an author of several published memoirs and commentaries which serve to enhance her profile and generate income.
Personal Life
Personal Life and Family
- Jennifer Sey is married to Daniel Kotzin, a former attorney who is now a full-time stay-at-home dad.
- They share a daughter and a son, and together they form a family of four.
- Jennifer Sey is a mother of four, having two additional children from a prior marriage.
- They live in Denver, Colorado.
- Jennifer Sey and Daniel Kotzin share parenting; Daniel is the primary caregiver for the younger children and performs the majority of housework. This arrangement supports Jennifer Sey’s professional and activist interests.
- Although Jennifer Sey is known for her work as an executive and an activist, she strives to maintain a balanced and private family life.
Siblings and Early Life
- Jennifer Sey was a competitive gymnast in her teenage years living in Haddonfield, New Jersey.
- She studied at the Parkettes National Gymnastics Training Center in Allentown, Pennsylvania.
- Her secondary education was at Haddonfield Memorial High School and Allentown Central Catholic High School, from which she graduated in 1987.
Additional Personal Information
- Jennifer Sey is a distinguished former elite gymnast and has been a seven-time member of the U.S. Women’s National Artistic Gymnastics team.
- Currently, Sey is an entrepreneur with a focus on her own XX-XY Athletics brand, after gaining extensive organizational experience and having an impactful career in corporate America. Additionally, she is an advocate and commentator on issues touching on the influence of education and women’s public life.
- She is able to combine her responsibilities as a mother and wife with pursuing her business and leadership roles, thanks to her family’s environment and support.
Career Journey
- Gymnastics Career: Sey began gymnastics at an early age, competing both nationally and internationally until the mid-1980s. She was a seven-time member of the U.S. Women’s National Artistic Gymnastics team and won the 1986 U.S. Women’s All-Around National Championship. Injuries terminated her gymnastics career, along with competing at the elite level, prior to the 1988 Olympic Trials.
- Education: She attended Stanford University, where she earned a bachelor’s degree in political science and communication, later graduating in 1992.
- Corporate Career at Levi Strauss & Co: Joining Levi’s in 1999, Sey began her career in marketing, later advancing to the positions of Chief Marketing Officer and Brand President in 2020, holding each title for almost 23 years. She was viewed as a potential future CEO of the company until her resignation in early 2022, which stemmed from internal conflicts regarding her public criticism of COVID-19 school closures and other corporate policies.
- Authorship and Media: As a co-producer of Athlete A (2020), an Emmy award-winning documentary covering abuse within the gymnastics community, Sey has brought attention to the darker aspects of the sports world. In addition to her documentary work, she has also published two memoirs; Chalked Up (2008), which details the rigorous and often unsparing elite gymnastics culture, and Levi’s Unbuttoned (2022) chronicling her corporate and advocacy endeavors.
- Activism and Commentary: After departing from Levi’s, Sey emerged as a critic of COVID-19 restrictions, particularly school closures, and took on the role of a public commentator on various social and political matters.
- Entrepreneurship: In March 2024, Sey launched XX-XY Athletics, a sportswear brand aimed at safeguarding women’s sports. The company experienced rapid growth and garnered substantial media attention due to its controversial opposition to the participation of transgender athletes in women’s sports.
Physical Measurements
- Height: Approximately 5 feet 3 inches (160 cm)
- Weight: During her gymnastics career, she was around 99 pounds (45 kg) on a strict diet; later in life, she reported weighing up to 175 pounds (79 kg)
- Body Shape Note: Experienced significant body changes transitioning from elite gymnast physique to adulthood; had breast reduction surgery at age 21 due to discomfort from large chest size impacting her back and shoulders
- Additional Context: Her height and weight reflect the physical demands and pressures typical of elite gymnasts during youth, contrasted with later adult body changes
Struggles with Mental Health, Addiction & Homelessness
Mental Health Issues
- Sey endured severe physical pain and anorexia during her gymnastics career, stemming from an abusive training culture characterized by bullying, food restriction, and fat-shaming. These factors led to clinical depression and anxiety, which compelled her to retire from elite gymnastics long before the 1988 Olympic Trials.
- Sey continued to grapple with the self-esteem and emotional difficulties stemming from the abusive environment she endured as a gymnast, which accompanied her well into her 40s.
- Sey has discussed publicly the need for courage to battle mental health issues and to fight for the rights and wellbeing of children, often incurring backlash and toxic hatred from numerous communities.
Addiction and Personal Issues
- While the search results do not explicitly detail the substances, behaviors, or types of addiction, alongside her mental health issues, trauma, anxiety and depression – which she openly discussed – add to the burden of addiction challenges some survivors of abuse grapple with.
Homelessness and Life Challenges
- Though not expressly stated in the materials reviewed, Sey’s life narrative encompasses periods of profound vulnerability and adversity, like the physical and emotional abuse connected to her gymnastics career and the professional fallout she endured for speaking out on controversial matters. Such adversity includes the very public and dramatic corporate backlash she faced for publicly denouncing the COVID-19 policies and corporate culture at Levi Strauss & Co. which, at one point, threatened to land her a corporate position with the company.
- The emotional strife and financial hardships infused with standing boldly against the ‘woke mob’ and upholding the truth brought profound personal and occupational difficulties. Although the information at hand did not make direct reference to homelessness, the circumstances described evoke a sense of a chronic, persistent, and unending homelessness.
Current Status
As of 2025, Jennifer Sey is the Founder and CEO of XX-XY Athletics, a sportswear company which specializes in anti-trans-XX sportswear and was launched in March 2024. Prior to this, she had a nearly 23-year career at Levi Strauss & Co., where she was CMO and Brand President until she left in early 2022, partially due to controversies stemming from her COVID-19 school closure critic.
Sey is also an author and the producer of Athlete A, an Emmy-award winning documentary. She continues to work as a commentator and activist on women’s issues, free speech, and in recent years, the corporate, social, and justice spheres. She is a resident of Denver, Colorado.
Public Perception & Media Coverage
- COVID-19 School Closure Stance: Sey received considerable media attention and controversy for her aggressive stance against extended school closures and mask-wearing for children, emphasizing her belief that school doors should open for students. This stance caused friction with the higher-ups at Levi Strauss & Co, leading to her resignation in 2022 after, reportedly, declining a $1 million exit package to retain her right to free speech. Her position attracted both criticism and support from various quarters, with some Levi’s employees expressing outrage and others sending supportive messages.
- Corporate and Public Response: Levi’s first backed Sey’s personal activism, but later on, they claimed her public statements eroded the company’s policies on health, which caused anxiety among employees. The narrative elicited more fundamental concerns about the impact of executive leadership on corporate governance and the intersection of personal beliefs and the corporate identity.
- Activism and Media Profile: Sey has remained active both in media and advocacy, the most notable being the founding of XX-XY Athletics in 2024, a clothing line aimed at defending women’s sports and opposing the participation of transgender women in women’s sports. This position has attracted both support for being a champion of fairness and backlash for being labeled a transphobe.
- Remarks on HR and Workplace Culture: In 2025, Sey drew criticism for her comments on the Human Resources functions, noting that she wished to have no HR because it stifled creativity. This point of view went viral, shedding light on her corporate culture views which sparked both applause and criticism from HR professionals.
- Overall Public Perception: Sey remains a corporate and social justice norm challenger, often viewed as a brave and outspoken figure on her terms of perception and consequences. Many admire her for the “wokeism” she critiques, but, at the same time, it also makes her a divisive figure. Public conversations about her often center her career as a decorated gymnast, then an executive, and now an activist as the lens through which society engages her.
FAQs
Jennifer Sey’s net worth how much?
Public records and stock evaluations suggest her net worth to be between $105,000 and $3.45 million. These numbers vary due to undisclosed financial information and market changes.
Is Jennifer Sey married?
Yes, Jennifer Sey is married to Daniel Kotzin since September 2017.
How many children does Jennifer Sey have?
In total, she has four children; she has two children with Kotzin and two with her previous husband.
What is Jennifer Sey’s estimated net worth in 2023?
While there are no publicly available numbers, net worth in 2023 may stem from entrepreneurial pursuits after stepping down from her corporate post at Levi’s.
Conclusion
Sey’s life story juxtaposes a chronicle of defiance and advocacy toward powerful leadership, from champion gymnast to eponymous brand executive and now trailblazing entrepreneur. The discrepancies in her net worth estimates showcase the substantial figure she earned in business, stock, and assets. In addition, family life vitalizes public persona, contributing to her life narrative. As a public figure and entrepreneur, Sey continues to transform the public’s perception of her while discussing sports, business, and culture with conviction and intention.
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